It’s wedding fair season! Samanthas bridal is happy to report that the 2016 wedding fair is now fully sold out. We would like to take this opportunity to well come all the exhibitors on board. With over 30 thousand weddings a year in Kenya alone, the bridal industry is big business.

Exhibitions provide an exceptional promotional platform: they are a unique, multi-sensory experience. Unlike advertising, direct mail, PR or any other type of marketing, they allow your potential customers to feel, smell, taste and try. The fact that the exhibition experience appeals to all the senses makes it an intensely memorable medium, and offers you the chance to bring your product or service to life in a way that no other medium can do.

The Samanthas bridal Weddings Fair is a major event that puts thousands of brides and grooms-to-be, wedding planners, and other special occasion planners conveniently in touch with the people who provide the unique products, services, and ideas that contribute so much toward ensuring that their special event is successful and memorable.

This year, the Samanthas bridal fair celebrates its 12^th year anniversary. The management team at Expo Productions remains dedicated to producing the finest show of its kind. Historically high attendance records and quality vendors have made this show a tremendous marketing opportunity.

 PROMOTION

Attendance for the Samantha’s bridal wedding fair will be promoted with an aggressive program of radio, TV and print advertising, social media, direct mailings, as well as special promotions and publicity. All adver­tising will target brides-to-be, grooms, their families and wedding planners.

TARGETED AUDIENCE

Samantha’s bridal fair appeals to a specific audience: brides and grooms-to-be and the whole wedding party. Over the years, thousands have found the show to be the ideal event to see, compare, learn about, and buy the variety of products and services they are looking for. In 2015, nearly 10,000 people planning weddings attended the Samantha’s bridal expo over a period of 3 days.

The train has already left the station Hurry!!

A wedding is a once in a lifetime experience and we are here to make your big day extra special. Your walk down the aisle is important to us too and we have all you could need to pamper yourself and get yourself looking gorgeous.

Our luxury spa, manicure and pedicure stations and salon will leave you pampered and glowing with much needed rejuvenation.

If you are looking to drop a few pounds in the building up to the big day sign up for our Bridal Boot camp; a three month long personalized program designed to get you in the best shape possible!

Tailored to cater to your every need we have various Pre-wedding packages to leave you feeling relaxed, de-stressed and like a million dollars.

Enjoy this precious time with your friends and family and take a time out from the planning and running around. Come to us for tailor-made bridal packages as well as bridal shower ideas.

We also provide on-the-day preparation for hair and make-up for the Blushing Bride and her bridal party. Don’t worry Grooms we will take care of you and your groomsmen as well! We will also come to the location of your choice as long as it is within Nairobi.

ICEA Lion Center, West Wing Ground Floor, Chiromo Road, Westlands.

Revitalize Wellness Center

0721889777/ 0733889777

bookings@revitalize.co.ke

www.revitalize.co.ke

Dress Shopping Guide

According to age old tradition, the mother-of-the-bride purchases her dress first, which subtly determines what the mother-of-the-groom should wear. This however is not a protocol that has to be followed. Wedding etiquette suggests that the mother-of-the-bride should politely inform the mother-of-the-groom about her dress, so as to avoid clashing and to ensure synchronization. This can be done without seeming too pushy and bossy by having the-bride-to-be, communicate it to the mother-of-the-groom.

Colour Restrictions

Ensure that the mother-of-the-bride’s dress compliments the bridal party colours. A Subtle hue of the colour of choice is the best way to go. Stay away from white, cream or ivory. Lean more towards earthy tones such as beige, taupe, champagne and stone. For most colours, the best choice is hues in blue, purple and brown. Ultimately, you can never go wrong with the grey family of colours; whatever the colour scheme. Be sure to avoid something in the same exact colour as the bridesmaids’ dresses and extremely flashy colours as well.

Dress Type Guide

Let the bride be your guide. Follow cues from the bride about the acceptable colour scheme, dress style, texture and of course the theme of the wedding; black tie, casual or vintage. The venue of the ceremony can be a guide as well. While tradition leans more towards a little cocktail coat atop a mid-length dress, this would be an overdress for a beach location wedding but very appropriate for a church wedding. In other instances, for example when it is too hot to wear a coat, a wrap would be very much appropriate paired with a strappy dress. Whatever the theme, location or weather, the golden rules to stick by are:

• Appropriate and
• Elegantly subtle

Dress Shopping Timeline

It is advisable to have made a choice a month before the wedding. Since the bridesmaids and the bride will have begun the shopping process several months before, you will have a guideline to go by -by the time you begin shopping for a dress, which should be no later than three months before the wedding. Shopping well in advance will allow enough time for special orders, alterations and any changes that the dress will require.

The Samantha’s bridal wedding fair premier bridal exhibition is setting trends in July 2015. Today, weddings have become a lifestyle statement for the many couples that will spare no coin for the most elegant affair. It is a time for friends and family to come together and celebrate in the inception of a union. Even men are no longer taking a back seat they are actively involved in planning a wedding. We invite you to join us on this magical and exciting day out.

Trend Hot Spots

Trend-conscious brides and grooms are in for a treat. The Samantha’s bridal wedding fair has handpicked some of Kenya’s leading wedding planners, designers and caterers to create trend hotspots around the show where the latest in colour themes, floral arrangements, textures, gowns and décor accessories will be on display. Couples are constantly looking for what’s new and hot based on what is happening locally and internationally and want their weddings to be on par with what celebrities, royals and internationally acclaimed wedding planners are doing. By introducing the trend hotspots and trends theater we are opening a whole new world for show visitors to come and explore all the different possibilities for their big day.

Trend hotspot February winners were drop of a hat, evensis ventures, aura event planners, black tie events, majestic events, allure events, ATS travels, sunflower tents and decor, Sarova hotels, safari park hotel, ogake, occasions n days.

Ambience lighting paired with floral accents give a romantic feel complimented with elegance and style. This decor comes together against the backdrop of a towering Arabic influenced arch, with detailed moldings of rich ancient culture which exudes sophistication and raw beauty.

This dreamy subtle decor was achieved through the use of calm colours- peach and white against the bold earthy green tones. The cascading floral arrange­ments, white feather centerpieces and the all white shimmery linens add to a classic fairytale ambience that gives a warm feel.

The use of bold independent colours in this decor gives a lively feeling of instant happiness and excitement. The place­ment of navy blue in the linens brings out the boldness of the yellow colour as they are both unified and toned a notch down by the elegance of white and the pureness of the high top glass candle holders.

Silver accents in platters, table linens and the use of an elegant hollowed out silver champagne holder exude royalty and class. The crystal centerpieces compliment the pure colour used in the chiavari chairs and the linens, bringing together a classic look of platinum silver and white.

Animal print plates, masala coloured table lin­ens and log animal carvings, instantly trans­port you to a bush safari in a place of your choosing. The versatility of the use of deco to bring out your desired theme, feel and look normally lies in the detail, paying close attention to the smallest of items to unify all elements used. In this case, logs and an artificial fire complete the bush safari theme and give an outdoor feel of the wild.

The Drinks Bar/ Champagne Bar

What better way to celebrate your upcoming nuptials than with a bubbly drink? Start the celebrations early by purchasing the VIP ticket to make your day extra special. VIP cocktail tables will be set up at various points within the expo area for show visitors to relax and enjoy in between the shopping

To-be-weds and their entourage can take time out and indulge in all things bride and beautiful at The Samantha’s Wedding Fair®. This is definitely the place to see and be seen!

The Catwalk

The fashion shows are definitely a highlight of The Samantha’s Bridal Wedding Fair. No expense is spared to give our show visitors a world class runway experi­ence to assist them in choosing the prefect dress as well as giving them a taste of the latest in occasional wear and bridal fashions. All of which is broadcasted live on KTN on the Sunday of the expo.

Here are the top 10 highlights which make the Samantha’s Bridal Fair the biggest wedding fair an essential day out for brides and grooms together with family and friends.

1. All under one roof: Buy and hire everything for your big day under one roof! Whether you are recently engaged or your big day is just around the corner, Samantha’s Wedding fair is the ultimate destination for wedding planning perfection! You can do everything from trying on dresses, shoes and accessories to sampling cakes, buying beauty essentials to booking your perfect honeymoon, all in a day’s work!

2. Meet the experts: Meet over 100 experts specializing in everything from beautiful bridal wear and suave menswear to magical photography and exciting entertainment.

3. Find your dream dress: The Bridal ready-to-wear boutiques and designers will be on hand to help you findthe dress of your dreams. Browse through collections from Kenya’s finest bridal designers like Wambui Mukenyi, Monica Kanari and Ogake just to name a few.
4. Unmissable feature areas: Immerse yourself in inspiration heaven at the show’s unmissable feature areas which include the breath-taking Catwalk Show, Big Day Top 10 Tips at the Wedding Trends Theatre and the Cake Gallery where you can vote and win a wedding cake.

5. The catwalk show: The breath-taking Catwalk Show brings the latest wedding themes and bridal trends to life on the runway, showcasing collections from the hottest designers, retailers and boutiques.

6. The Big Day Top 10 Tips: The Big Day Top 10 Tips provide you with valuable advice on hair, beauty, styling and planning. Featuring experts including leading wedding planner Marion Obura and bridal stylist and makeup artist guru Corrine Nyumoo. Each session will reveal 10 essential tips and tricks in a live and interactive countdown.

7. Reception Essentials: Discover all the fabulous essentials for your reception from mouth-watering cakes to striking stationery. Whether you’re dreaming of a fairy tale wedding or a modern chic wedding, there are stylish solutions for all themes.

8. Dazzling Décor: If you need help transforming your venue into a magical haven, seek inspiration from exhibiting wedding planners and décor specialists. Dazzling lighting, stylish tableware, stunning colour schemes and beautiful blooms from the finest florists will be featured to help you create your perfect setting.

9. Relax and unwind: Round off an exciting day in the lounge Room, where you can relax and unwind with a cup of tea, or head to The Champagne Bar in the lounge room and toast to future happiness with a glass of bubbly champagne.

10. Enjoy the show in star style: Bag yourself VIP tickets. This exclusive experience includes fast track entrance, reserved seating at the Catwalk Show, a complimentary glass of bubbly and an exclusive luxury goody bag filled with beauty products to pamper yourself in the build up to your big day.For those looking for an extra-special day out with the girls, this glitzy VIP ticket package is the ultimate purchase. Your big day will go off in style, why shouldn’t the planning too?

Preparations for the Samantha’s Bridal Wedding Fair are well under way. We have been busy beavering away to create a truly unique event showcasing the best vendors in the wedding business will be some amazing wedding suppliers.

Over the next few days, read about individual exhibitors and learn about the different talks and demonstrations lined up for the fair. Also a brief introduction to the music acts who will be entertaining you throughout the fair. For now, take a look at what to expect.

You can read more about the upcoming fair here — Samanthas Bridal Fair – 2015

Date: February 27-March 1, 2015

Location: The Sarit Centre

Time: 9am – 6pm

Fee: Ksh 400 per person for adults. Free entry for children below 10